A simple business plan: "Future Bright Look"

Problem Statement: The outlook is the highest concern for any lady whether she is going to her school, the office, a party or to an informal meeting. Though ladies put a lot of time to try every aspect of their outlook and how the shirt of the dress would look on them, they are still obliged to select a hair cut that looks nice on other faces and not on their own heads or faces.

Solution: Bright Look Inc. would be established to solve this dilemma. Ladies need a lot of consultation with hairstylist or friends before booking a haircut for an important event. Sometimes a lot of time would be wasted for consecutive consultations and doubts. It will bring professional consultation for ladies to their computers, cell phones, and personal digital assistants (PDA). The same tool can be used to select eye lenses, glasses, makeup and other facial esthetics. Bright Look would develop an Internet application to capture two-dimensional images of the face and head sides in order to build a three-dimensional model of the head that capture all the details of the customer face. This model can be used later on to show how a specific haircut would look on that face and exact head or how a pair of lenses would match with the rest of the face.

Business Model: Initially, Bright Look will operate as a technology provider company; deriving royalty revenue streams based on service providers sales. The company would:

§  Develop the system

§  Establish the data center

§  Build secure friendly interfaces on the internet and on mobile devices

§  Install computer terminals and cameras at service points (salon, esthetic agency)

§  Receive captured 2D images and build 3D models for the customers

§  Operate and maintain the system

§  Charge monthly fees for the service points

§  Share profits with service providers (Bright Look customers) in the form of referral rewards.

Each service provider (salon or esthetician) would pay subscription and monthly fees. In addition, service providers would get referral rewards if they accept to refer one of their customers to other providers that are in other industries. For example, a haircut salon would get special reward to refer one of his/her customers to a makeup specialist.

Customer Traction: Bright Look will approach major hair care providers to propose the competitive advantage of the new system for their operations. In addition, they can improve their customers’ experience by giving the client the chance to test different haircuts and different colors on their own look while sitting on their desks or riding a car through either the cell phone or the PDA. Each service provider would have full control over his customer database that would be stored on Bright Look servers and no other competitor can have this information. There would be minor extra cost as they can operate the system as a self-service.

Full document:https://docs.google.com/document/d/1n3BjEVcJSS6opGZi2UAAWCiRyXNXzjYJnBfqpSMGmbA/edit?usp=sharing